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101 Social Media Street

When the housing bubble burst, many realtors found themselves at the mercy of high inflation rates and few buyers, prompting various real estate companies to wage all-out marketing campaigns. Several property developers adopted the tactic of distributing flyer after flyer and hosting a string of open houses in the hopes of attracting clients willing to make multiple residential purchases at a time when the whole real estate industry is down.

While there is nothing wrong with aggressive promotional campaigns, realty firms should recognize the importance of the internet and optimized advertising. The web is home to millions of web users, and by strategically placing attention-grabbing pages and commercials on popular social media sites, real estate companies create effective and lasting investments.

Online social networks such as Facebook, Twitter, and YouTube are often misunderstood when it comes to product and service promotions as many company owners view these websites as platforms meant only for posting pictures and status messages, connecting with relatives, friends, and such. In truth, those networks are potent sources of information and powerful tools for gaining consumer awareness. Statistics show that millions log on to these social networks not only for personal updates, but also to check latest local and overseas news as well as business updates.

Real estate developers must face the reality that online campaigns are a better recourse in today’s economical times, and investing in an affordable, do-it-yourself Social Media Marketing Platform to properly, consistently and quickly provide an application to manage their pages on Facebook, Twitter, Foursquare and YouTube, will assure your relevance to web users worldwide.

Having a presence on these popular social media networks makes it easier for customers searching real estate-related terms such as title search and home inspections to get quickly routed to your company’s web page. Such searches will drive more interest to your real estate business, eventually leading to more prospective clients and in the long run, a valuable return.

Visit our Glossary to learn Social Media key terms and words.

Revised January 25, 2012