Facebook Education. When you comment or like a post (this is a friend or any page or person) and there is a globe icon, after the Like – Comment – Share and minutes ago field below the post. This means your comment and like can be found via a Google search of your name. If you see a silhouette (shared with friends) or a cog/gear (shared with custom) icon that is not going to be crawled
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What does your website color say about you and your business? Well, a lot actually. The color of your website is more than just your favorite color, it sparks a reaction by the vistor…which is really your ultimate goal, isn’t it?!  Set the mood you want. See colors with meanings below: Yellow –  Optimistic, youthful.  Commonly used as an attention grabber. Red – Energy, increases heart rate.  Commonly used as clearance sales and food. Blue
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What is Social Media Marketing in Social MarCom laymen’s terms? The beauty of Social Media Marketing is there is no right or wrong, only non-existent.  Doing nothing is certainly easy, but like every other wave and change you either embrace it or stay stagnant.  Social Media Marketing does not have to be done by a fancy, expensive Madison Ave. firm, it is simply just a business owner establishing Social Accounts, and spending some time on branding.  Nothing
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    What is Pinterest in Social MarCom laymen’s terms? Pinterest is a digital Pin-up board.  Remember having a cork board with push pins, and cutting out your favorite pictures?  Well welcome to Web 2.0 and meet Pinterest.  This is a website that allows you to pin pictures of your favorite stuff and share them with your friends online. What is Pinterest?  Explanation from Pinterest.com  Pinterest lets you organize and share all the beautiful things you find
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Back to the basics for the advanced, Social MarCom 101 for the beginner, either way a lot of research has been done by us to help us- help you!   We’ve decided to not only create our own content, but share the content we have used, and continue to learn from. This post is not to stop you from sharing info, data, pictures or videos.  Just simply remind you to stay focused on your brand and the image
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Back to the basics for the advanced, Social MarCom 101 for the beginner, either way a lot of research has been done by us to help us- help you!   We’ve decided to not only create our own content, but share the content we have used, and continue to learn from. Click on the title to watch the video. Enjoy, and please Stay Social…

Back to the basics for the advanced, Social MarCom 101 for the beginner, either way a lot of research has been done by us to help us- help you!   We’ve decided to not only create our own content, but share the content we have used, and continue to learn from. Click on the title to watch the video. Enjoy, and please Stay Social…

Back to the basics for the advanced, Social MarCom 101 for the beginner, either way a lot of research has been done by us to help us- help you! We’ve decided to not only create our own content, but share the content we have used, and continue to learn from. Click on the title to watch the video. Enjoy, and please Stay Social…

Google Places has just been replaced by Google+ Local as an effort by Google to integrate social with your local listings. It’s also an effort to get businesses into Google+ and becoming more transparent with reviews, pictures, and check-ins by adding a much more extended version of social layer on top of all Google properties whether mobile, maps, or search. Here is a screenshot of Map result with Google Local Places Integration: After clicking on
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Back to the basics for the advanced, Social MarCom 101 for the beginner, either way a lot of research has been done by us to help us- help you!   We’ve decided to not only create our own content, but share the content we have used, and continue to learn from. Click on the title to watch the video. Enjoy, and please Stay Social…

Back to the basics for the advanced, Social MarCom 101 for the beginner, either way a lot of research has been done by us to help us- help you!   We’ve decided to not only create our own content, but share the content we have used, and continue to learn from. Click on the title to watch the video. Enjoy, and please Stay Social…

Back to the basics for the advanced, Social MarCom 101 for the beginner, either way a lot of research has been done by us to help us- help you!   We’ve decided to not only create our own content, but share the content we have used, and continue to learn from. Click on the title to watch the video. Enjoy, and please Stay Social…

With the world becoming more dependent on the Internet today, companies aiming to provide healthcare should be at least one step ahead of the competition. Health is always a delicate topic and this involves building a better image. Clients choosing a particular health provider normally opt for a reliable company with prominent image. Applying social media services in healthcare is the best option to stay ahead and get noticed by the right people and businesses at the
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Back to the basics for the advanced, Social MarCom 101 for the beginner, either way a lot of research has been done by us to help us- help you!   We’ve decided to not only create our own content, but share the content we have used, and continue to learn from. Click on the title to watch the video. Enjoy, and please Stay Social…  

Back to the basics for the advanced, Social MarCom 101 for the beginner, either way a lot of research has been done by us to help us- help you!   We’ve decided to not only create our own content, but share the content we have used, and continue to learn from. Click on the title to watch the video. Enjoy, and please Stay Social…     How To Build Your Business With Social Media (presented By Kodak) on
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    Back to the basics for the advanced, Social MarCom 101 for the beginner, either way a lot of research has been done by us to help us- help you!   We’ve decided to not only create our own content, but share the content we have used, and continue to learn from. Click on the title to watch the video. Enjoy, and please Stay Social…    

Handling clients as well as concentrating on legal services requires a special kind of communication that speaks through both customers and like-minded professionals. Social MarCom  deliver social media marketingservices that rise above the norms of legal marketing services. While focusing our dedicated efforts and solid social media services on your campaign, we make sure you’re not just available on major search engines, we also deliver the exact message you want us to convey to your target market.
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Back to the basics for the advanced, Social MarCom 101 for the beginner, either way a lot of research has been done by us to help us- help you!   We’ve decided to not only create our own content, but share the content we have used, and continue to learn from. Click on the title to watch the video. Enjoy, and please Stay Social…

New Jersey, Oct. 13, 2011 /SocialMarCom – Social Blog wire/ Business is down, no such thing as customer loyalty anymore, low cash flow, no new customers coming in… said any of these, or at least thought them lately?   You’re not alone, everyone has. As hard as this next statement may be to read and ultimately do – you need to invest and Go Social MarCom.  This is not the time to make excuses for why you can’t, this is the time
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When the housing bubble burst, many realtors found themselves at the mercy of high inflation rates and few buyers, prompting various real estate companies to wage all-out marketing campaigns. Several property developers adopted the tactic of distributing flyer after flyer and hosting a string of open houses in the hopes of attracting clients willing to make multiple residential purchases at a time when the whole real estate industry is down. While there is nothing wrong
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Back to the basics for the advanced, Social MarCom 101 for the beginner, either way a lot of research has been done by us to help us- help you!   We’ve decided to not only create our own content, but share the content we have used, and continue to learn from. Click on the title to watch the video. Enjoy, and please Stay Social…

Back to the basics for the advanced, Social MarCom 101 for the beginner, either way a lot of research has been done by us to help us- help you!   We’ve decided to not only create our own content, but share the content we have used, and continue to learn from. Click on the title to watch the video. Enjoy, and please Stay Social…

Back to the basics for the advanced, Social MarCom 101 for the beginner, either way a lot of research has been done by us to help us- help you!   We’ve decided to not only create our own content, but share the content we have used, and continue to learn from. Click on the title to watch the video. Enjoy, and please Stay Social…

Dealing with clients concerned with classified financial information such as investor relations, community banks, mortgage, and insurance entails social media marketing services that focuses on information management, customer involvement and trust. Various social media platforms are being adopted by many businesses for brand development, increased social media presence, and most importantly, to communicate and build trust. For example, only 36% of consumers trust banks but through social media services, you can strive to listen and engage your consumers
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Back to the basics for the advanced, Social MarCom 101 for the beginner, either way a lot of research has been done by us to help us- help you!   We’ve decided to not only create our own content, but share the content we have used, and continue to learn from. Click on the title to watch the video.   Enjoy, and please Stay Social…

Back to the basics for the advanced, Social MarCom 101 for the beginner, either way a lot of research has been done by us to help us- help you!   We’ve decided to not only create our own content, but share the content we have used, and continue to learn from. Enjoy, and please Stay Social…

The medical world is filled with changes as more medicines and procedures are introduced to the market annually. Upcoming developments in health care policies in different states further complicate the issue as local authorities are faced with a growing population that demands more health care on the consumer side, this means saving more to pay for health care costs in the future. With these issues looming, health care professionals cannot afford to be left behind.
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Ecommerce is one of the foremost phrases of the next business century. This concept is defined as the act of conducting business transactions over the web — a simple yet encompassing and comprehensive definition. Currently, many people and businesses are using social media consultants in their ecommerce efforts. As many businesses are realizing, social media optimization (SMO) is one of the most effective ways to improve one’s business. One challenge any business might encounter in selling product
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Stop what you’re doing or you’re about to ruin the image and the style that you’re used to…  yes that is from a rap song.  However, I think we can all (including me) learn from those words.  Below are the 10 commandments for blogging: Thou shalt not blog: 1) when mad, angry, or irate 2) when intoxicated 3) after being served with divorce papers 4) while driving 5) after watching Glee 6) while breast feeding
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Social Responsibility – Socially Responsible These are terms we’ve all heard of late, and all roads lead back to being greener. Especially when corporations are speaking about their efforts of reduce, reuse, and recycle. I however, can and will put a slightly different spin on this. Being Socially Responsible as a business owner in 2011 means embracing the Social Universe that exists. And by embracing and being more Socially Responsible it means utilizing the current
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The next round of changes on Facebook will be newly named buttons. “Read,” “Listened,” “Watched,” and “Want” will soon be available on the Facebook platform for News Feeds making content sharing more specific than just “liking”. These new buttons are coming soon on Facebook. The “Want” button will focus on Social Commerce creating a better venue for brands to cater to their market. What does this mean exactly? If you don’t have a presence no
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In this post I am speaking to anyone who runs a company and/or manages a sales force. Make sure you know who is doing the selling. And once you figure this out, treat the people making sales like gold. And find a way to get rid of the people who simple make sails. Allow me to explain the difference, I dont care what you’ve read or someone has told you, good sales people are born
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Value. Besides the word transparency, I dont think there is another word more over used today. Value, this. Value, that. What is value? Well I think everyone can answer this slightly different. And depending on what the product or services is, the same person can alter their own value perception from purchase to purchase. For example, I hold the term value in a different light when buying a car vs. filling up my tank with
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http://globalpublicsquare.blogs.cnn.com/2011/08/17/twitter-hedge-fund-beats-market/ This story from CNN is eye opening for sure. I’m heavily involved with Wall St. and have been for almost 2 decades now, what I find interesting about this working on both sides of the fence, for the sell-side as a market maker/trader, and most recently working for an exchange on the corporate issuer side, and helping them communicate and market their strategy (stock) to investors as well as find potential investors. Companies believe
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What does an earthquake and social media have to do with each other? Well today a lot. I am sitting in my home office, working, no one else home. And then all 4 of my computer screens started shaking, as well as my windows and desk. I honestly did not realize what was going on for a few seconds, I ran into the bathroom to look at myself in the mirror, to see if I
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…make sure you can back it up with service and support. I had a personal experience recently, which was I came across a marketing campaign that just happened to be a service I was in the market for. So I called the business, and told them “marketing works, otherwise you and I would never be talking to begin with”. Long story short, after the initial converstaion, I waited almost 2 weeks for an answer back,
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It’s all about the relationships baby! And then it can be all about the Benjamin’s baby (as Puffy Daddy- P-Diddy, Sean Combs, or what ever he goes by today) says. The absolute goal of any good business should be to create recurring revenue, meaning while your buddies are drunk with their hats on blowing their horns on New Years, you too can be drunk with your hat on blowing your horn, but also knowing that
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Have you ever said on a rainy day, I am so happy it’s raining? I think we all have. Here’s the good about the rain: Allows you to be lazy waters the grass and flowers good day to knock off a task on that honey-do-list Here’s the bad about the rain: Being lazy is BORING! The grass will be knee high by Wednesday. For every task that is eliminated on the honey-do-list, two more seem
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Build it and they will come, I think this statement was once indeed true. Open a business in a good location that served the local community well – this was a solid business plan of old. NO mas. Now it’s – Search Engine Optimization (SEO), Social Media Optimization (SMO), and Social Media Marketing (SMM), it and they will come is more like it. You can have the greatest location on the planet, selling a great
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“Procrastination. Procrastination. I’ll finish the rest tomorrow.” by Jason Brausewetter – 1992

I’ve embraced Facebook after all these years. I updated my profile, and sent many friend request to people I’ve havent seen, heard from, or ever thought of in years, but we are now re-connected. I like showing off my family, my kids are gorgeous why wouldn’t I show them off? Social Media is an incredible phenomenon. Not just because I am doing it, but because of the feeling it gives people, the feeling of purpose
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Ok, I’ll be the 1st one to admit I am no genius. Meaning, I will probably not find the cure for cancer, or create the next earth changing piece of technology. But, I certainly could have invented the Duct Tape bracelet. I spent $5 on leopard print duct tape yesterday, so my daughter can make a bracelet, and the entire time I was thinking, how did I not come up with this?! I love duct
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What is really important?! I would previously answer this question different by the day. Depending on my mood, the weather, a meal, etc… However, as I get older, I am realizing that personal health, family, and the career, in that order is what is important. Is money important? Yes, when paying bills, otherwise it is bullshit. Doing something you hate, and not focusing on your personal health and your family is far more expensive than
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Happy Birthday America. I am proud to be an American. I am free to say what I want, write what I want, and blog what I want.

Is it just me or is there a new generation that believes they are Social, have a brand, and have relationships by just having a presence on Social Media sites? While my primary mission is to understand how to better use SocialMarCom {Social Marketing Communications} more efficiently and effectively, as well as educate people on my findings. I, nor should anyone, lose the appreciation and respect for face-to-face interaction. SocialMarCom must be a critical part
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